Evidence-led innovation.

Edward partners with leaders and interdisciplinary practitioners in sport and beyond to develop novel approaches to impact policy, performance, culture, knowledge and quality of life. His collaborations have generated transformational change in organisational policy and national coach education systems, produced bespoke developmental frameworks and professional development experiences, and ultimately embedded cutting-edge practice approaches that have benefitted thousands of practitioners, across leading sport governing organisations and teams. Thousands of athletes in high-performance and performance-development domains around the world have been impacted by his work.


He makes you think like nobody’s ever made me think. He’s really smart around how he gives feedback, and he makes you think very, very deeply. He’s almost like Yoda
— John Fletcher – Scottish Rugby